You have a story that makes the room lean in. You just can't see it yet.
I help B2B founders and consultants stop losing the room mid-pitch — by excavating the origin stories they've buried and turning them into messaging that builds trust, establishes expertise, and creates real connection.
Most founders struggle with their words because they skip the foundational narrative work. I don't write copy. I excavate it — using a structured process to surface the stories you take for granted and show you exactly how to use them.
The Moment Everything Changed
In 2012, I sat in a BarCamp unconference in Little Rock and heard something that shifted everything. A local entrepreneur named Chad Williams shared two examples: an NFL player whose stories opened checkbooks at a fundraiser, and Dr. Jennifer Aaker's Stanford research proving stories are memorable, impactful, and personal.
"Something sparked," I remember thinking. "I knew about storytelling. But I didn't KNOW about it."
At the time, I was hustling as a freelancer — building WordPress sites, writing entrepreneur features, doing whatever work came my way. But I kept gravitating toward founder stories. I loved hearing about the journey, the struggles, the moments of breakthrough. I just wasn't sure why.
Then, years later, a voice started reverberating in my head: "Tell the story."
I didn't know what that meant or whose story I was supposed to tell. But I decided to walk in that direction anyway.
Why This Matters Now
The entire B2B marketing landscape shifted beneath everyone's feet. Performance marketing stopped working. Trust eroded. AI flooded the zone with "good enough" content. And small to medium-sized businesses that had relied on tactics to drive traffic were left anonymous, struggling to stand out.
I watched founders double down on old strategies — more content, more ads, desperate cold outreach — and go further underwater. They needed an engine powered by their brand and story.
That's when I became a Narrative Archaeologist — someone who helps founders excavate the authentic origin story that builds trust, establishes expertise, and creates connection in an age where those things matter more than ever.
Free Tools: Use Them Right Now
The Remarkable Content Audit
Find out where your content is breaking down — and what to fix first.
A guided self-assessment using the R.E.O.I.T. Framework (Relevant, Engaging, Original, Inspirational, Transformational). Walk through the questions, get your diagnosis, and see exactly what to fix.
No download. No gate. Just use it.
93 Ways to Use a Founder Story
You have a story. Now see what to actually do with it.
An interactive tool showing you 93 specific ways to deploy your origin story across your website, content, pitches, and marketing. Click through the categories, find what fits, and put your story to work.
Front Porch Story Vault
The story archive you didn't know you needed.
A simple system for capturing, organizing, and deploying the overlooked stories that make your brand impossible to ignore. Access the framework and start building your vault.
Products: Build Your Foundation
The Remarkable Content System
Stop guessing what makes content work. Build it on a proven framework.
The complete system for creating content that is Relevant, Engaging, Original, Inspirational, and Transformational — with templates, exercises, and the Roadmap that shows you exactly how to apply it.
What's inside:
- The R.E.O.I.T. Framework (the foundation of all remarkable content)
- Step-by-step roadmap and exercises workbook
- Real examples and formatting tactics
- The strategy behind content that drives traffic, conversions, and authority
Perfect for: Founders and consultants who want a repeatable system for creating content that actually moves the needle.
The Founder's About Page Roadmap
Your About page is the most important page on your site. Stop treating it like an afterthought.
A structured framework for writing an About page that builds trust, establishes expertise, and turns visitors into leads — using two complementary story frameworks (The Transformation Arc and The Founder's Arc).
What's inside:
- The exact frameworks I use with clients
- Step-by-step guide with examples
- Before/after breakdowns
- The psychology behind About pages that convert
Perfect for: Founders who know their About page is costing them leads but don't know how to fix it.
Services: Done With You (or For You)
Founder Story (Productized Service)
The origin story that makes your brand magnetic — excavated, structured, and ready to deploy.
Most founders bury their best story. You're too close to see it, or you think it doesn't matter. This service pulls it out, shapes it using the Transformation Arc or Founder's Arc framework, and gives you a story you're proud to tell — one that builds trust and makes the right people lean in.
What you get:
- Narrative excavation interview (the story you didn't know you had)
- Professionally written Founder Story in multiple formats (long-form, short-form, pitch version)
- Strategic guidance on where and how to deploy it
- The story vault foundation that powers all your future content
Perfect for: Founders who know their story matters but can't find the words to tell it — or who've tried and it came out flat.
Content Flyover: Strategic Audit + Roadmap
You've been creating content. But is it working?
A comprehensive audit of your current content strategy, messaging, and execution — delivered as a strategic roadmap that shows you exactly what to fix, what to double down on, and what to stop doing.
What you'll get:
- Full content audit across your website, blog, and key platforms
- Gap analysis using the Remarkable Content Framework
- Prioritized action plan with specific next steps
- Video walkthrough explaining the strategy
Perfect for: Founders and consultants who have content but need clarity on what's working and what's not.
The Book
Musings from an Arkansas Storyteller
On Coffee, Community & the Stories That Connect Us
A collection of personal essays weaving together lessons from 51 years in the Arkansas hills — on community, resilience, authenticity, and the power of storytelling.
Less like a traditional business book and more like sitting down with a friend who gets it.
"Todd uses storytelling to convey these messages of shared experiences in a way that you absorb them rather than being hit over the head with them. I highly recommend the book!"
What Clients Say
You've definitely pointed out some areas that I was blind to and made some immediate, actionable suggestions that I can start working on right away. I loved the video overview and think that the format for your deliverable here will be repeatable.
I wanted to share how much I really appreciate the way Todd went about writing our About page for our website. He interviewed me and during the interview process, got me to share some of the things that have happened to me that have affected me and are relatable to the work we do. I felt like that was highly effective and it's an impact on the website. Being able to generate the right message and copy takes knowledge and skill. I highly recommend Todd for the ability to put the right words in the right place to have an impact!
I highly recommend working with Todd Jones on anything related to SM, copywriting, storytelling, etc. He is the master at storytelling and brings that into everything he does. He has been helping us with our social media strategy at Community Consultants Collective and it has improved our social visibility quite dramatically. He is also an active member of the CCC and we couldn't be more thankful for all the contributions he makes.
Don't let his southern humility fool you, Todd is an excellent marketing consultant, content strategist, and copywriter. I was able to refer another agency to Copyflight because of it, too. I'm looking forward to working more closely with Copyflight as my agency's content demands increase.
These prompts go beyond mere templates. They guide you to the heart of your story and give you the confidence to share it. If you're ready for an About page that feels authentic, strategic, and distinctly you, start here.
Newsletters are boring. I send stories!
Stories & Emails from the Vault.
Emails often. Stories always. Sometimes brilliant. Hop on.