Somewhere around 2017, maybe 2018, I built the Website Copy Framework. It was my method for creating website copy — packaged up at the encouragement of a friend named Paul. He was a web designer. He told me he’d actually used my original freebie to put together a consulting package
The WebCopy System: How to Make AI Sound Like You, Not Everyone Else Read More »
The Moment They Leave A while back, Andy Crestodina from Orbit Media featured me as a subject matter expert on About pages. One of the points that made the cut was this: don’t use the Hero’s Journey to structure your About page story. The Hero’s Journey is great for writing
The Founder’s About Page Roadmap: Fix the Page That’s Costing You Clients Read More »
The Founder Story Gap is the disconnect between the transformational journey a founder has lived and their inability to articulate it in a way that builds trust and drives revenue.
The Founder Story Gap: Why Your Most Powerful Marketing Asset Is Buried Read More »
Most B2B content fails not because of poor distribution, but because the foundation was never built. This article explains why, names the patterns, and introduces the Remarkable Content System — a framework designed to fix it at the root.
Musings from an Arkansas Storyteller is part book, part front porch conversation. Pull up a chair — connection isn’t a strategy, it’s a story.
Pull up a chair. Let me tell you a story. Musings from an Arkansas Storyteller Read More »
I didn’t set out to write a book… The book is a collection of emails I wrote over about two or three years. Same format every time: story > point > connection. After a while I realized I was sitting on a treasure chest. I thought, I can repurpose this.
Musings of an Arkansas Storyteller: What I learned publishing a book Read More »
I originally shared this on LinkedIn, but it belongs here too. It’s the heartbeat behind the work I do with founders and small teams who build with purpose. Where Are the Anthems? This is what an anthem looks like.A song performed by Arkansas’s own Justin Moore—a Memorial Day nod to
Let me start by telling a story: This is how I got to the Legacy Story Framework. In 2012, I attended a BarCamp in Little Rock (Ark)—an “unconference” where attendees vote on presentations. One presentation by Chad Williams, a local entrepreneur, left a lasting impression. He shared two powerful examples
Storytelling with Purpose: Introducing the Legacy Story Framework for Enduring Brands Read More »
I didn’t start out to create the Clarity Stack™, but that’s what happened. Learn more about the story. Sometimes it’s really hard to pull out of your own head what you’re thinking or need to do. I’ve learned this myself over the years, and that’s why we often hire coaches
The Clarity Stack™: How an About Page Tool Became Something More Read More »
Everyone’s talking about “moats” — but what do they really look like in practice? In this piece, I share two powerful stories from marketing legends whose grit and expertise built the kind of moats that last. In case you haven’t noticed, the word “moat” is the trendy word in B2B
Moat Building Lessons Behind Two of Marketing’s Most Recognized Names Read More »
In 1985, in a small studio in Charlotte, NC, the interviewer welcomed one of the most popular pro wrestlers of that time, Dusty Rhodes, to the mic. And in that moment, Rhodes cuts one of the best “promos” (slang for promotion to sell a fight, or a match) in pro
5 Lessons I learned about Storytelling from Professional Wrestling Read More »
Hi, this is Todd from Copyflight. Today, I want to talk about three reasons why you need a stellar “About Us” page. We often neglect the “About Us” page, but it’s actually one of the most visited pages on your website. People who visit your site are interested in learning
