I think it’s time we address the elephant in the room… Occasionally, when someone is talking to me about website copy, I get asked, “Do you do copywriting like StoryBrand (or use StoryBrand)?” Or some other variation of that question. My thought is, “what do you mean by doing copywriting …
The Elephant in the Room: Story Archetypes and StoryBrand Read More »
I’m adjusting my purpose for writing. I am no longer writing for value! Starting today, my goal in writing a piece of content is not to deliver value. Not anymore. Not for me. I’ve heard people talking about the importance of delivering value in emails and blog posts for almost …
I’m adjusting my purpose for writing and how I see value. Read More »
Why does it take you so long to create an About Page, Todd? I mean, really, why? I’ll answer that, but first, let’s chat. Manifestos get a horrible rap. Totally understandable. Horrific acts of hate this past weekend by those who committed them also had manifestos attached to them. I …
Why does it take so long to create an About Page? Brand Manifestos Read More »
We are chatting with Disha Pegu about the importance of communication with online communities. We will also discuss the Atarim Web Agency Summit. Links: Disha Pegu Atarim Web Agency Summit
“Copywriting is not a creative endeavor.” Joanna Wiebe, Copyhackers. For a few years, I spent a little more than half hour of my time watching Tutorial Tuesdays live. This was provided by Copyhackers. I learned a ton. One thing I learned is that conversion copywriting is a totally different skill. …
Voice of Customer research is the secret weapon to better copywriting Read More »
We are talking about customer insight research and interviews with Hannah Shamji, an expert researcher. Join us for Office Hours. Hannah is the former head of research for the Copyhackers Agency. She has extensive experience in customer research. She has worked with companies such as Sprout Social, Shopify Plus, and …
Office Hours: Customer Insight Research with Hannah Shamji Read More »
When I worked at the bookstore, the company was in descent. The bookstore no longer exists. It got gobbled up by another company after going bankrupt. To try to salvage the company the company became big on selling certain books. We all had to sell them. Even me, who worked …
I have smart friends. That’s by design. That is one thing I can pride myself on, finding, and meshing with smart people. I see them everywhere I turn. Take this tweet from my friend Hannah: My friend Rob Cairns has been saying that marketing is a relationship for a long …
Copyflight Weekly – Podcasts and Office Hours in September Read More »
Sometimes I fail to really keep up with what I am reading. I am resolving to try to share some of this with you each week. What better way to do this than in a Weekly. So here we go. Today I am talking about content. Mostly. I slip in …
What I’m reading this month – the need for more quality content Read More »
I was thinking about something tonight (Sunday). I was talking to Rob Cairns, who is putting out an email about podcasting to his list Monday. Recently the Canadian Raptor himself went over 100 podcast episodes. Congrats Rob! He prefers podcasting to writing. A couple of things have happened to make …
As some of you know, last year, I launched the Website Copy Framework. It is a series of worksheets and ebooks that help business owners compile the elements they need for their website copy. I had some friends who really helped me and encouraged me to launch. I am grateful. …
The Website Copy Framework is now on Product Hunt Read More »
Donata Kalnenaite is President of Termageddon. The company provides privacy policies as a service for websites to help with the changing privacy laws. Website: https://termageddon.com/ LinkedIn: https://www.linkedin.com/in/donata-kalnenaite/. Facebook: https://www.facebook.com/termageddon Guest’s giveaway: A free set of policies for web agency owners – apply here: https://termageddon.com/agency-partners/
