Todd E Jones

I am a digital storyteller helping purpose-driven B2B entrepreneurs leverage storytelling to captivate their target market.

Weekly

Voice of Customer research is the secret weapon to better copywriting

“Copywriting is not a creative endeavor.” Joanna Wiebe, Copyhackers. For a few years, I spent a little more than half hour of my time watching Tutorial Tuesdays live. This was provided by Copyhackers. I learned a ton. One thing I learned is that conversion copywriting is a totally different skill. …

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Office Hours with Hannah Shamji

Office Hours: Customer Insight Research with Hannah Shamji

We are talking about customer insight research and interviews with Hannah Shamji, an expert researcher. Join us for Office Hours. Hannah is the former head of research for the Copyhackers Agency. She has extensive experience in customer research. She has worked with companies such as Sprout Social, Shopify Plus, and …

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Copychat Show Donata Kalnenaite

Copychat Show: Privacy Policies with Donata Kalnenaite of Termageddon

Donata Kalnenaite is  President of Termageddon. The company provides privacy policies as a service for websites to help with the changing privacy laws. Website: https://termageddon.com/ LinkedIn: https://www.linkedin.com/in/donata-kalnenaite/. Facebook: https://www.facebook.com/termageddon Guest’s giveaway: A free set of policies for web agency owners – apply here: https://termageddon.com/agency-partners/

Featured Image: Eman Zabi

Copychat Show: Why swiping launch strategies don’t work + how to use an MVL with Eman Zabi

I had a great discussion about launches with conversion copywriter Eman Zabi. She is the creator of the Minimum Viable Launch™. Why swiping launch strategies don’t work + how to use an MVL with Eman Zabi Guest Name: Eman Zabi Website: https://www.thescribesmith.com/ LinkedIn: https://www.linkedin.com/in/emanzabi/ Facebook: https://www.facebook.com/thescribesmith/  

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