Latest from the Copyflight Blog
The Elephant in the Room: Story Archetypes and StoryBrand
I think it’s time we address the elephant in the room… Occasionally, when someone is talking to me about website copy, I get asked, “Do you do copywriting like StoryBrand (or use StoryBrand)?” Or some other variation of that question. My thought is, “what do you mean by doing copywriting …
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I’m adjusting my purpose for writing and how I see value.
I’m adjusting my purpose for writing. I am no longer writing for value! Starting today, my goal in writing a piece of content is not to deliver value. Not anymore. Not for me. I’ve heard people talking about the importance of delivering value in emails and blog posts for almost …
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Why does it take so long to create an About Page? Brand Manifestos
Why does it take you so long to create an About Page, Todd? I mean, really, why? I’ll answer that, but first, let’s chat. Manifestos get a horrible rap. Totally understandable. Horrific acts of hate this past weekend by those who committed them also had manifestos attached to them. I …
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The Website Copy Framework is now on Product Hunt
As some of you know, last year, I launched the Website Copy Framework. It is a series of worksheets and ebooks that help business owners compile the elements they need for their website copy. I had some friends who really helped me and encouraged me to launch. I am grateful. …
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4 ways to increase efficiency for client management
Repeat clients are the backbone of any business, and clients are more likely to return if you do a great job the first time around. It sounds simple, but it’s one of those things that so many businesses fail to do. You’re going to have to work with a wide …
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I have had 12 surgeries in 10 years. Why storytelling matters to me.
This particular article is the place where I pull back the curtain and as a result, it is very raw. “I have had twelve surgeries in ten years.” I have to step back a moment to reflect when I said that. Those who know me best know I am far …
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A year end review for Copyflight and Todd E Jones
I’m not one to make yearly review type posts. I mean, for MainWP, I usually do some kind of recap of blog posts, but here and other places I own, I usually don’t them. Call me a tad inspired. Today I will look back (veiled of course) at the year …
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About Page Teardown for Oyler Creative
Here is the latest About Page Teardown. In this teardown, we take a look at Oyler Creative’s About Page. The transcript is an approximation Transcript: Hey guys, this is Todd with copy flight. going to do an about page tear down. This one is for Paul Oyler I hope I’m …
Taking a look at Amy Porterfield’s About Page
Following up on my article last week How to use your About page as a secret weapon to boost credibility and drive leads, I thought we would take a look at a really good About Page. Many know Amy Porterfield as one of the top online business owners. Her About …
How to write your About Page, optimize and turn it into a secret weapon for more business
Most people, I think, really don’t want to talk about themselves. I think it is our nature, at least most of us. Maybe we feel we are being self-centered. . . Maybe we think we are being narcissistic. Maybe our parents told us to not talk about ourselves too much. …