Latest from the Copyflight Blog

Client Management

4 ways to increase efficiency for client management

By Guest Author | July 28, 2020

Repeat clients are the backbone of any business, and clients are more likely to return if you do a great job the first time around. It sounds simple, but it’s one of those things that so many businesses fail to do. You’re going to have to work with a wide …

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Weekly

Voice of Customer research is the secret weapon to better copywriting

By Todd E Jones | October 19, 2020

“Copywriting is not a creative endeavor.” Joanna Wiebe, Copyhackers. For a few years, I spent a little more than half hour of my time watching Tutorial Tuesdays live. This was provided by Copyhackers. I learned a ton. One thing I learned is that conversion copywriting is a totally different skill. …

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Office Hours with Hannah Shamji

Office Hours: Customer Insight Research with Hannah Shamji

By Todd E Jones | October 12, 2020

We are talking about customer insight research and interviews with Hannah Shamji, an expert researcher. Join us for Office Hours. Hannah is the former head of research for the Copyhackers Agency. She has extensive experience in customer research. She has worked with companies such as Sprout Social, Shopify Plus, and …

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Weekly

How I sold a book by using storytelling

By Todd E Jones | October 6, 2020

When I worked at the bookstore, the company was in descent. The bookstore no longer exists. It got gobbled up by another company after going bankrupt. To try to salvage the company the company became big on selling certain books. We all had to sell them. Even me, who worked …

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Weekly

Copyflight Weekly – Podcasts and Office Hours in September

By Todd E Jones | September 28, 2020

I have smart friends. That’s by design. That is one thing I can pride myself on, finding, and meshing with smart people. I see them everywhere I turn. Take this tweet from my friend Hannah: My friend Rob Cairns has been saying that marketing is a relationship for a long …

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Weekly

What I’m reading this month – the need for more quality content

By Todd E Jones | September 21, 2020

Sometimes I fail to really keep up with what I am reading. I am resolving to try to share some of this with you each week. What better way to do this than in a Weekly. So here we go. Today I am talking about content. Mostly. I slip in …

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Featured image Weekly - podcasting

Weekly: Podcasting is the new blog post

By Todd E Jones | September 14, 2020

I was thinking about something tonight (Sunday). I was talking to Rob Cairns, who is putting out an email about podcasting to his list Monday. Recently the Canadian Raptor himself went over 100 podcast episodes. Congrats Rob! He prefers podcasting to writing. A couple of things have happened to make …

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Website Copy Framework on Product Hunt

The Website Copy Framework is now on Product Hunt

By Todd E Jones | August 13, 2020

As some of you know, last year, I launched the Website Copy Framework. It is a series of worksheets and ebooks that help business owners compile the elements they need for their website copy. I had some friends who really helped me and encouraged me to launch. I am grateful. …

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storytelling

I have had 12 surgeries in 10 years. Why storytelling matters to me.

By Todd E Jones | March 10, 2020

This particular article is the place where I pull back the curtain and as a result, it is very raw.  “I have had twelve surgeries in ten years.” I have to step back a moment to reflect when I said that. Those who know me best know I am far …

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Featured image: A year end review for Copyflight

A year end review for Copyflight and Todd E Jones

By Todd E Jones | December 30, 2019

I’m not one to make yearly review type posts. I mean, for MainWP, I usually do some kind of recap of blog posts, but here and other places I own, I usually don’t them. Call me a tad inspired. Today I will look back (veiled of course) at the year …

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