Latest from the Copyflight Blog

My 2024 theme, just keep fighting.

By Todd E Jones | January 8, 2024

Every year, it seems people are looking for hope, some kind of advantage, for the new year. I can remember years ago, strategist Chris Brogan launched his “three words” for the new year. I tried to follow along. I did it for a year or two, but it faded. In […]

Addressing the elephant in the room

The Elephant in the Room: Story Archetypes and StoryBrand

By Todd E Jones | September 21, 2023

I think it’s time we address the elephant in the room… Occasionally, when someone is talking to me about website copy, I get asked, “Do you do copywriting like StoryBrand (or use StoryBrand)?” Or some other variation of that question. My thought is, “what do you mean by doing copywriting […]

Featured image: Writing purpose

I’m adjusting my purpose for writing and how I see value.

By Todd E Jones | May 10, 2023

I’m adjusting my purpose for writing. I am no longer writing for value! Starting today, my goal in writing a piece of content is not to deliver value. Not anymore. Not for me. I’ve heard people talking about the importance of delivering value in emails and blog posts for almost […]

About Pages

Why does it take so long to create an About Page? Brand Manifestos

By Todd E Jones | May 18, 2022

Why does it take you so long to create an About Page, Todd? I mean, really, why? I’ll answer that, but first, let’s chat. Manifestos get a horrible rap. Totally understandable. Horrific acts of hate this past weekend by those who committed them also had manifestos attached to them. I […]

Website Copy Framework on Product Hunt

The Website Copy Framework is now on Product Hunt

By Todd E Jones | August 13, 2020

As some of you know, last year, I launched the Website Copy Framework. It is a series of worksheets and ebooks that help business owners compile the elements they need for their website copy. I had some friends who really helped me and encouraged me to launch. I am grateful. […]

Client Management

4 ways to increase efficiency for client management

By Guest Author | July 28, 2020

Repeat clients are the backbone of any business, and clients are more likely to return if you do a great job the first time around. It sounds simple, but it’s one of those things that so many businesses fail to do. You’re going to have to work with a wide […]


I have had 12 surgeries in 10 years. Why storytelling matters to me.

By Todd E Jones | March 10, 2020

This particular article is the place where I pull back the curtain and as a result, it is very raw.  “I have had twelve surgeries in ten years.” I have to step back a moment to reflect when I said that. Those who know me best know I am far […]

Featured image: A year end review for Copyflight

A year end review for Copyflight and Todd E Jones

By Todd E Jones | December 30, 2019

I’m not one to make yearly review type posts. I mean, for MainWP, I usually do some kind of recap of blog posts, but here and other places I own, I usually don’t them. Call me a tad inspired. Today I will look back (veiled of course) at the year […]

About Page Teardown

About Page Teardown for Oyler Creative

By Todd E Jones | September 27, 2019

Here is the latest About Page Teardown. In this teardown, we take a look at Oyler Creative’s About Page. The transcript is an approximation Transcript: Hey guys, this is Todd with copy flight. going to do an about page tear down. This one is for Paul Oyler I hope I’m […]

About Page Teardown

Taking a look at Amy Porterfield’s About Page

By Todd E Jones | July 29, 2019

Following up on my article last week How to use your About page as a secret weapon to boost credibility and drive leads, I thought we would take a look at a really good About Page. Many know Amy Porterfield as one of the top online business owners. Her About […]

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