Latest from the Copyflight Blog
The WebCopy System: How to Make AI Sound Like You, Not Everyone Else
Somewhere around 2017, maybe 2018, I built the Website Copy Framework. It was my method for creating website copy — packaged up at the encouragement of a friend named Paul. He was a web designer. He told me he’d actually used my original freebie to put together a consulting package […]
The Founder’s About Page Roadmap: Fix the Page That’s Costing You Clients
The Moment They Leave A while back, Andy Crestodina from Orbit Media featured me as a subject matter expert on About pages. One of the points that made the cut was this: don’t use the Hero’s Journey to structure your About page story. The Hero’s Journey is great for writing […]
The Founder Story Gap: Why Your Most Powerful Marketing Asset Is Buried
The Founder Story Gap is the disconnect between the transformational journey a founder has lived and their inability to articulate it in a way that builds trust and drives revenue.
The Remarkable Content System: Why Founders and Consultants Publish Accurate Content Nobody Reads
Most B2B content fails not because of poor distribution, but because the foundation was never built. This article explains why, names the patterns, and introduces the Remarkable Content System — a framework designed to fix it at the root.
Pull up a chair. Let me tell you a story. Musings from an Arkansas Storyteller
Musings from an Arkansas Storyteller is part book, part front porch conversation. Pull up a chair — connection isn’t a strategy, it’s a story.
Musings of an Arkansas Storyteller: What I learned publishing a book
I didn’t set out to write a book… The book is a collection of emails I wrote over about two or three years. Same format every time: story > point > connection. After a while I realized I was sitting on a treasure chest. I thought, I can repurpose this. […]
Where are the anthems?
I originally shared this on LinkedIn, but it belongs here too. It’s the heartbeat behind the work I do with founders and small teams who build with purpose. Where Are the Anthems? This is what an anthem looks like.A song performed by Arkansas’s own Justin Moore—a Memorial Day nod to […]
Storytelling with Purpose: Introducing the Legacy Story Framework for Enduring Brands
Let me start by telling a story: This is how I got to the Legacy Story Framework. In 2012, I attended a BarCamp in Little Rock (Ark)—an “unconference” where attendees vote on presentations. One presentation by Chad Williams, a local entrepreneur, left a lasting impression. He shared two powerful examples […]
The Clarity Stack™: How an About Page Tool Became Something More
I didn’t start out to create the Clarity Stack™, but that’s what happened. Learn more about the story. Sometimes it’s really hard to pull out of your own head what you’re thinking or need to do. I’ve learned this myself over the years, and that’s why we often hire coaches […]
Moat Building Lessons Behind Two of Marketing’s Most Recognized Names
Everyone’s talking about “moats” — but what do they really look like in practice? In this piece, I share two powerful stories from marketing legends whose grit and expertise built the kind of moats that last. In case you haven’t noticed, the word “moat” is the trendy word in B2B […]