I’m adjusting my purpose for writing. I am no longer writing for value! Starting today, my goal in writing a piece of content is not to deliver value. Not anymore. Not for me. I’ve heard people talking about the importance of delivering value in emails and blog posts for almost …
I’m adjusting my purpose for writing and how I see value. Read More »
“Copywriting is not a creative endeavor.” Joanna Wiebe, Copyhackers. For a few years, I spent a little more than half hour of my time watching Tutorial Tuesdays live. This was provided by Copyhackers. I learned a ton. One thing I learned is that conversion copywriting is a totally different skill. …
Voice of Customer research is the secret weapon to better copywriting Read More »
Most people, I think, really don’t want to talk about themselves. I think it is our nature, at least most of us. Maybe we feel we are being self-centered. . . Maybe we think we are being narcissistic. Maybe our parents told us to not talk about ourselves too much. …
This post is long, so I made a PDF you can download for free! [cp_popup display=”inline” style_id=”4268″ step_id = “1”][/cp_popup] A couple of years ago I tried my best to begin my journey into content and copywriting for WordPress agencies. I had contracted a project, and I made some …
Write your homepage, 6 tips to help you optimize the front door of your website Read More »
At the end of last month, a question came up in the Content Creators Facebook group about learning more about copywriting. I answered and I, want to expound on that answer tad. Now, why would a web creator or WordPress professional learn more about copywriting? I’m sure there are multiple …
