I originally shared this on LinkedIn, but it belongs here too. It’s the heartbeat behind the work I do with founders and small teams who build with purpose. Where Are the Anthems? This is what an anthem looks like.A song performed by Arkansas’s own Justin Moore—a Memorial Day nod to
Let me start by telling a story: This is how I got to the Legacy Story Framework. In 2012, I attended a BarCamp in Little Rock (Ark)—an “unconference” where attendees vote on presentations. One presentation by Chad Williams, a local entrepreneur, left a lasting impression. He shared two powerful examples
Storytelling with Purpose: Introducing the Legacy Story Framework for Enduring Brands Read More »
Everyone’s talking about “moats” — but what do they really look like in practice? In this piece, I share two powerful stories from marketing legends whose grit and expertise built the kind of moats that last. In case you haven’t noticed, the word “moat” is the trendy word in B2B
Moat Building Lessons Behind Two of Marketing’s Most Recognized Names Read More »
Every year, it seems people are looking for hope, some kind of advantage, for the new year. I can remember years ago, strategist Chris Brogan launched his “three words” for the new year. I tried to follow along. I did it for a year or two, but it faded. In
Repeat clients are the backbone of any business, and clients are more likely to return if you do a great job the first time around. It sounds simple, but it’s one of those things that so many businesses fail to do. You’re going to have to work with a wide
4 ways to increase efficiency for client management Read More »
I’m not one to make yearly review type posts. I mean, for MainWP, I usually do some kind of recap of blog posts, but here and other places I own, I usually don’t them. Call me a tad inspired. Today I will look back (veiled of course) at the year
A year end review for Copyflight and Todd E Jones Read More »
I remember working for Talk Business & Politics in Arkansas a few years back. I was tasked with the job of starting the Startup & Technology part of the website. I had to come up with content regularly. It was a tall task. My boss, Roby, told me to come up with
Content planning is essential and this resource will help you put it all together Read More »
Note: Some of these links contain affiliate links which means if you purchase the product after clicking the link on this site, I will make a small amount. Recently I watched the movie Waffle Street on Netflix. It is the story of a financial advisor named James Adams. He worked
The Copyflight story, giving credit where it’s due Read More »
