“Copywriting is not a creative endeavor.” Joanna Wiebe, Copyhackers. For a few years, I spent a little more than half hour of my time watching Tutorial Tuesdays live. This was provided by Copyhackers. I learned a ton. One thing I learned is that conversion copywriting is a totally different skill. …
Voice of Customer research is the secret weapon to better copywriting Read More »
We are talking about customer insight research and interviews with Hannah Shamji, an expert researcher. Join us for Office Hours. Hannah is the former head of research for the Copyhackers Agency. She has extensive experience in customer research. She has worked with companies such as Sprout Social, Shopify Plus, and …
Office Hours: Customer Insight Research with Hannah Shamji Read More »
When I worked at the bookstore, the company was in descent. The bookstore no longer exists. It got gobbled up by another company after going bankrupt. To try to salvage the company the company became big on selling certain books. We all had to sell them. Even me, who worked …
I have smart friends. That’s by design. That is one thing I can pride myself on, finding, and meshing with smart people. I see them everywhere I turn. Take this tweet from my friend Hannah: My friend Rob Cairns has been saying that marketing is a relationship for a long …
Copyflight Weekly – Podcasts and Office Hours in September Read More »
Sometimes I fail to really keep up with what I am reading. I am resolving to try to share some of this with you each week. What better way to do this than in a Weekly. So here we go. Today I am talking about content. Mostly. I slip in …
What I’m reading this month – the need for more quality content Read More »
I was thinking about something tonight (Sunday). I was talking to Rob Cairns, who is putting out an email about podcasting to his list Monday. Recently the Canadian Raptor himself went over 100 podcast episodes. Congrats Rob! He prefers podcasting to writing. A couple of things have happened to make …
