Weekly

Weekly

Voice of Customer research is the secret weapon to better copywriting

“Copywriting is not a creative endeavor.” Joanna Wiebe, Copyhackers. For a few years, I spent a little more than half hour of my time watching Tutorial Tuesdays live. This was provided by Copyhackers. I learned a ton. One thing I learned is that conversion copywriting is a totally different skill. […]

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Office Hours with Hannah Shamji

Office Hours: Customer Insight Research with Hannah Shamji

We are talking about customer insight research and interviews with Hannah Shamji, an expert researcher. Join us for Office Hours. Hannah is the former head of research for the Copyhackers Agency. She has extensive experience in customer research. She has worked with companies such as Sprout Social, Shopify Plus, and

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