The Power of a Business Origin Story

Back in another era, I was writing for a local publication. My job was to write about Startups and Tech in Arkansas. I loved it!

I got to interview some amazing people and learn the stories of founders.

One was a friend who had started an app company. When I would see him, I would always ask him if wanted me to write an article about them. They grew fast and were the talk of the town.

One Saturday when I was attending BarCamp Little Rock, we sat at a table between sessions and he said, "I think I'm ready for you tell our story."

I was honored because they had done so well and I figured someone else would be the first to tell the story.

This was the same BarCamp where my friend Chad talked about the power and impact of storytelling. From then on, I knew I wanted to tell stories. (See picture below)

Chad Williams talking about storytelling
Chad Williams talking about storytelling

Many people just aren't too comfortable talking about themselves. You need a cheerleader, someone who can tell your story and help your company be compelling. Be compelling for customers, for publications, for future customers.

Telling stories for companies is where I have landed. I love doing this! I have worked pretty hard over the past few years trying to create and refine a process that allows me to do this for companies.

There are some pretty amazing benefits to telling your company's origin story.

It allows you to connect with customers on a deeper level.

Your business origin story is a powerful tool for connecting with your audience. It humanizes your brand, making it relatable and authentic. By sharing the story of your beginnings, you invite customers and future customers into your world, creating a sense of intimacy and trust.

Unlock the key to building brand awareness and standing out in your market.

A well-crafted origin story also plays a crucial role in building brand awareness. It sets you apart from your competitors and helps you stand out in a crowded marketplace. When people resonate with your story, they are more likely to remember you and choose your brand over others.

Unveil the secret to triggering a chemical in your audience that fosters affinity for your brand.

Storytelling can trigger oxytocin, often referred to as the "love hormone," fostering trust, empathy, and bonding. By sharing your business origin story, you can tap into this emotional response and forge deeper connections with your audience.

The sure-fire way you can use storytelling to gain interest with the media.

Crafting a compelling origin story requires skill and expertise. Most business owners need help to extract and articulating the essential elements of their story. This is where a specialist comes in. A skilled storyteller can help you uncover the hidden gems of your story and present them in a compelling and engaging way. And that leads to publicity.

Anna Bolton

Anna Bolton
Anna Bolton

"Todd is an authority on storytelling in business and one of the few specialists in crafting a corporate About page. He's broken down what works, why, and how to get there with any story. Whether you're a micro-businesses or a larger enterprise, Todd will dig deep to find your Hero's Journey story, so your prospects feel connected, inspired, and see you as different from the rest.

"I use and recommend Todd's process myself. And when I get a chance, I hire him to craft compelling founder stories. Grab his services while you can!" -

 

Anna Bolton, Conversion Copy Co.

www.conversioncopyco.com

Need to tell your Company's Origin Story?

Crafting a compelling origin story requires skill and expertise. Most business owners need help to extract and articulating the essential elements of their story. This is where a specialist comes in. A skilled storyteller can help you uncover the hidden gems of your story and present them in a compelling and engaging way. And that leads to publicity.

What to Expect.

Creating your company's origin story is a simple process.

First, I will send you a link for payment. After you make the payment, I provide you with a worksheet in a Google Document that you can fill out.

Once you fill out the document with all the details, let me know and I'll get started.

I have a story formula I use that helps plot the path. Once I am confident with the story, I will let you see the draft.

When it's approved, I deliver to you the finished form post editing. You can use your story on your About Page, make a separate page for the story and even bundle it into a PDF eBook for future customers.

Ready to get started?

3 Coaching Sessions

$299

Done for You

$599

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