Turn Your About Page into a Trust-Building Machine Using the Conversion Credibility Framework™
Most About Pages are boring bios. Yours can become a belief bridge—so clients trust you before the pitch.
Tired of this page being an afterthought?
You’re not alone. The About Page is often the most visited—and most neglected—part of any website.
It’s either a brag sheet… or a boring wall of text.
But when done right, it becomes your most powerful sales asset.
Enter the Conversion Credibility Framework™
A proven structure that blends brand story, customer relevance, and persuasion psychology into one clear message of trust.
This isn’t just about “telling your story.”
It’s about crafting a belief-driven narrative that positions you as the only choice for the reader.
WHY IT WORKS
Here’s what the framework does:
Builds instant trust with strangers
Aligns your personal story with your business offer
Turns one of your weakest pages into a credibility engine
Because people don’t buy credentials…
They buy connection.
Hi, I'm Todd E. Jones, #TheAboutPageGuy.
While other people run from About Pages, I run TO them!
Pontificating about About Pages
Featured Subject Matter Expert:
How to Make an About Page: The 7 Best Practices plus 10 Examples
Orbit Media
Other places I riff about About Pages
Episode 387: About Pages With Todd Jones- SDM Show
Listen here
What Makes a Good "About" Page - An Interview with Todd E Jones of CopyFlight.com
Watch here
Satisfied Customers
I wanted to share how much I really appreciate the way Todd went about writing our about page for our website. He interviewed me and during the interview process, got me to share some of the things that have happened to me that have affected me and arerelatable to the work we do.
I felt like that was highly effective and its an impact on the website. Being able to generate the right message and copy takes knowledge and skill. I highly recommend Todd for the ability to put the right words in the right place to have an impact!
Ancil Lea, Business Consultant
I hired Todd to help weave the story of Sea Turtle, Inc., throughout the main pages for the site redesign. Todd possesses an intrinsic ability in leveraging storytelling, design, layout, and user experience to craft pages that capture readers and convert their time on-site into productive and positive outcomes.
I’ve hired Todd to assist on several projects now and will continue to collaborate with him in the future. His work speaks for itself!
Sarah, Freelance Project Manager
WHAT YOU GET (Choose Your Path)
DIY About Page Workshop
Learn how to implement the framework step-by-step in a self-paced format, using my Clarity Stack™ Prompt package. -- $27 (currently)
1:1 Coaching
Work directly with me to shape and refine your About Page in 1–2 sessions - $197
Done For You
I write your full About Page using the framework, voice-matched and conversion-optimized -- $997