The Excavation
Your brand story is already buried in here.
Ten questions. Answer them the way you'd explain your business to somebody at a cookout — full sentences, no bullet points. The half-formed thought is usually the true one.
Core sample
One band per question. The more you dig, the thicker it gets.
0 of 0 layers
0 words
Here's your Core Message Document.
Read it out loud before you do anything else. You'll hear things your eyes will skip.
Want the clean version?
What's on this screen lives in this browser, on this device, and nowhere else. Drop your email and I'll send the formatted Core Message Document — sectioned, labeled, ready to hand a designer or paste into a brief.