The Founder Story Guide

93 Ways to Use Your
Founder Story

Most founders use their story in 1 or 2 places. Check off the ones you're already using — and discover how many you're leaving on the table.

0
uses active out of 93 total
0% of your story's potential
Check off the ways you're already using your founder story to see your score.
Filter by category
All 93
Marketing & Brand 30
Content & Thought Leadership 13
Education & Training 3
Sales & Customer Experience 12
Internal Culture 8
Recruiting & Employer Brand 7
Investor & Finance 5
PR & Community 9
Partnerships & Biz Dev 3
Misc 3
See the work in action

What does a real founder story look like?

Here are a few I've written. Each one started as raw material — podcasts, essays, old posts. Each one ended up as a business asset the founder could deploy across their marketing, sales, and beyond.

Ross Simmonds Shy Kid, Global Empire Olena Bomko The Stretch Zone Rob Cairns The 20-Year Detour Rhonda Linn Complex Story, Clear Voice
Get Your Founder Story →

Newsletters are boring. I send stories!

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Stories & Emails from the Vault.

Emails often. Stories always. Sometimes brilliant. Hop on.

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