Your Best Sales Story Isn't Written Down Yet

You go into an organization, untangle a knot nobody else could see, and hand them back something that works.

Then a prospect asks you to prove it.

And you freeze. Not because you lack the skill — because you lack the proof that lands. A whitepaper doesn't earn trust. A testimonial that says you were "great to work with" doesn't earn trust.

Prospects don't trust polish. They trust proof. And the kind of proof that actually moves someone isn't a case study — it's a story.

Yours is buried in a client call from eighteen months ago you never wrote down. In the moment a project almost fell apart and didn't. In the thing you fixed so quietly nobody noticed it was ever broken.

That's not a marketing problem. That's an excavation problem.

Your best stories aren't missing. They're just still in the ground — and they're the fastest way to earn the trust a prospect won't hand over to anyone else in the room.

The Founder Story Mini-Course is a free 4-day email course for founders and consultants who are done writing content that sounds like everyone else's. No dashboards. No modules to abandon by Tuesday. Just one short, straight-talking email in your inbox each morning for four days — showing you exactly where your story is hiding and how to dig it out.

Todd's helped founders find and tell their stories through 20+ podcast appearances and features, including Orbit Media, Cloudways, and the SDM Show.