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Copychat Show: Tips for persuading your audience to fall in love with your service or product with Sopha Dagnon

In this Copychat Show, conversion copywriter Sophia Dangon and I talk about persuading your audience with persuasion principles.

Sofi is a conversion copywriter and has worked with experts like Talia Wolf, Nikki Elbaz, and Joanna Wiebe of Copyhackers.

Sofi and I used to visit weekly in the early days of our copywriting career. We go back for several years.

I am delighted she came on the show to talk about the Persuasion Principle of likeability. We talk about how a company can use that in their business and copywriting.

Also,  Tarzan Kay’s 80s quiz, copywriting basics and a bunch of other cool content stuff.

Here are some other things we talked about:

  • Sofi reminded me of how often we used to chat.
  • That copywriting is less about wordsmithing and more about research
  • How conversion optimization is more like science
  • Two types of conversion optimization
  • What Sofi’s karaoke song is
  • She gives us pointers on writing conversational copy
  • Sofi talks about how we use persuasion in everyday life
  • She talks about what it means to be likable for business
  • Why she traded in CrossFit for kickboxing
  • The importance of differentiation for being likable and persuasive
  • The importance of customer service to remaining likable
  • How surveys and interviews can go a long way to identifying your target market

Places you can find Sophia Dagnon

GetUplift: https://getuplift.co/

Copyhackers: https://copyhackers.com/

Website: https://sophiadagnon.com/

LinkedIn: https://www.linkedin.com/in/sophiadagnon/

Co-Founder: UnMassmarket https://unmassmarket.com/

Articles on Principles of Persuasion

Principles of Persuasion: https://www.influenceatwork.com/principles-of-persuasion/

Article at GetUplfit – https://getuplift.co/7-persuasion-principles/

Persuading your audience with Sofia Dagnon

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