Todd E Jones

Build the kind of company that leaves a legacy

I help B2B tech companies build a more memorable brand story.

Imagine if your potential customers COME TO YOU because your brand is memorable!

What if your customers become raving fans who share with their friends and colleagues?

I will create a memorable brand story that helps you leave a legacy.

Why storytelling?

I hear voices. Well, a voice. I hear a voice in my head.

You see, a few years ago I was watching a presentation by Chad. Chad is a very talented guy.

In this presentation, Chad introduced me to Dr. Jennifer Aaker of Stanford University and the power of storytelling (see pic below).

Chad Williams talking about storytelling
Chad Williams talking about storytelling

Thing is, I knew about storytelling. I knew about its power, but I didn’t KNOW about it. Something sparked.

A lightbulb went off – if you will.

At the time, I was writing features about entrepreneurs and knew I was drawn to these stories. I loved hearing about the stories, but I wasn’t quite sure why.

Fast forward a couple of years later and I begin hearing a voice in my head say, “tell the story.”

What does "tell the story" even mean?

Now, I can’t say I knew what that meant ("tell the story") or who’s story I was supposed to tell. But it kept reverberating in my head.

At some point I decided, this is what I need to do, but I really didn’t know what all that meant. So, I walked in that direction not knowing what to expect.

Now I can see why.

Each business needs to tell its story, even (and especially) when you think that story is boring.

But it can be hard to tell your story. Like excruciatingly hard. You aren’t sure what to include and you just hate talking about yourself.

In fact, your focus is on your customer. That is how you build purpose and legacy in your business.

Brittany Hodak (Right) myself and her cousin
Brittany Hodak (Right) myself and her cousin. Co-founder The Superfan Company and Shark Tank participant

Brittany Hodak (Right) myself and her cousin. Brittany is the Co-founder of The Superfan Company and Shark Tank participant. I met her when writing for Talk Business & Politics.

The impact of storytelling is pretty remarkable.

Telling stories make us more likable. Telling stories make our message more accepting.

So, stop cringing when you think about writing your story.

Your story elevates you beyond a commodity as you position your company. It helps you connect with your customer at a deeper level creating loyalty and greater revenue.

Tell your brand story.

Satisfied Customer

I wanted to share how much I really appreciate the way Todd went about writing our about page for our website. He interviewed me and during the interview process, got me to share some of the things that have happened to me that have affected me and are relatable to the work we do.

I felt like that was highly effective and its an impact on the website. Being able to generate the right message and copy takes knowledge and skill. I highly recommend Todd for the ability to put the right words in the right place to have an impact!

Ancil Lea, Business Consultant

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Five unmistakeable values

Imago Dei

Imago Dei is a Latin word that means Image of God. From deep in the depths of my soul I believe each person is made in the image of God. Each person carries within him or herself a reflection of the creator which I believe to be God.

Why is this important? Because it means I am to show dignity and respect for each person.

Legacy

I believe in leaving a legacy. By this, I don’t mean property or money (although that may be part). I mean you leave a positive impact for another generation.

Maybe you leave it in the form of family or friends, faith, business, or kindness, and compassion (see Mother Teresa).

I want to work with business owners who choose to leave a legacy.

Storytelling

I believe that we can move a mountain from the impact of stories. I’ve seen it happen. It happens in society and it happens in charity. It also happens in business.

Business storytelling is not about always talking about ourselves. That’s not what it is.

Business storytelling is about telling the complete story (four according to Kindra Hall).

Start where you are

The truth is, business --like life-- is an evolution. If we wait until we (or our circumstances) are where we want them to be, we will still be waiting. Get started. Adjust. Keep going. We don’t want to be paralyzed by imperfection.

Act with authenticity

Have you ever heard someone say, “he’s the same in person as online”? That is authenticity. Be who you are. Don’t try to be someone else.

If you like cats, like cats. If you like pro wrestling, then like pro wrestling. What if you like dirt track racing? Yup, that too. It is what makes you who you are.

Not happy with your About page? Don't have an About Page?

Don't let potential customers pass you by because you don't have an About Page. The truth is, About Pages helps with your credibility as a business.

People need to know more about the company behind the product. As you know, most of the time, the About Page is the second most visited page on your website. You are missing a huge opportunity!

Get started today

Bio

Todd E Jones is a content strategist that helps B2B tech companies, online coaches and consultants build a memorable brand story. For years he has been helping tell stories in various formats including a statewide business publication, content marketing for a global B2B company, and website copy.

He loves creating content and the brand story for entrepreneurs and businesses intent on leaving a legacy.

Todd E Jones

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Hobbies & Passions

Dirt track racing

When I was a small child, my dad was the Public Address Announcer at the local dirt stock car race track. From that point on, I fell in love with dirt track racing.

I have watched races in at least four different states.

dirt track racing
Picture I took a few years ago

Cats

Cats. For some reason, I have loved cats much more than other pets. I can remember every cat I have had. There is Princess I Princess II, Seraphina, and there was Toby the tabby.

Cats are the best (to me!).

Princess II
Princess II

Pro Wrestling

I grew up watching Georgia Championship Wrestling and Mid South Wrestling in Memphis. I was a huge fan of Dusty Rhodes and Mr. Wrestling II. As I grew older I became a fan of Sting.

I love the storytelling and the athleticism. Pro Wrestling fans have their own culture.

Sting
Sting

College Football

Growing up and living in a state with no pro football team everyone cheers for the Arkansas Razorbacks. But I like college football in general. I have a number of teams I like rooting for including the University of Central Arkansas and TCU.

Colllege Football
Colllege Football

Coffee

Several years ago, a friend would invite me over for a cup of coffee and some French bread. I began to crave the fellowship that often comes with a cup of coffee. Since then I have come to appreciate the craft of coffee making. You can hear more at Laura's podcast.

Did I tell you that I'm a coffee snob?
Did I tell you that I'm a coffee snob?

Other things I'm passionate about are my family, my friends, Razorback sports, local businesses, pumpkin, Fall weather, homelessness, and music.

Testimony

anna bolton
Anna Bolton

"Todd is an authority on storytelling in business and one of the few specialists in crafting a corporate About page. He's broken down what works, why, and how to get there with any story. Whether you're a micro-businesses or a larger enterprise, Todd will dig deep to find your Hero's Journey story, so your prospects feel connected, inspired, and see you as different from the rest.

"I use and recommend Todd's process myself. And when I get a chance, I hire him to craft compelling founder stories. Grab his services while you can!" -

 

Anna Bolton, Conversion Copy Co.

www.conversioncopyco.com

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