Addressing the elephant in the room

The Elephant in the Room: Story Archetypes and StoryBrand

Storytelling / By

I think it’s time we address the elephant in the room… Occasionally, when someone is talking to me about website copy, I get asked, “Do you do copywriting like StoryBrand (or use StoryBrand)?” Or some other variation of that question. My thought is, “what do you mean by doing copywriting …

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