I think it’s time we address the elephant in the room… Occasionally, when someone is talking to me about website copy, I get asked, “Do you do copywriting like StoryBrand (or use StoryBrand)?” Or some other variation of that question. My thought is, “what do you mean by doing copywriting …
The Elephant in the Room: Story Archetypes and StoryBrand Read More »
This particular article is the place where I pull back the curtain and as a result, it is very raw. “I have had twelve surgeries in ten years.” I have to step back a moment to reflect when I said that. Those who know me best know I am far …
I have had 12 surgeries in 10 years. Why storytelling matters to me. Read More »
Most people, I think, really don’t want to talk about themselves. I think it is our nature, at least most of us. Maybe we feel we are being self-centered. . . Maybe we think we are being narcissistic. Maybe our parents told us to not talk about ourselves too much. …
Storytelling has picked up steam in recent years for brands as they try to connect with their customers. There is a good reason for that. Stories are very powerful. As a business, how do you craft a story that will resonate with your audience? One of the first things you …
4 Pillars of storytelling that will make your business more magnetic Read More »
