Following up on my article last week How to use your About page as a secret weapon to boost credibility and drive leads, I thought we would take a look at a really good About Page. Many know Amy Porterfield as one of the top online business owners. Her About Page represents her brand really well.
When we do a teardown of an About Page, we will ask four questions:
- Can you see your better self?
- Can you learn from the story?
- Is there a validation of authority?
- Am I called to action?
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