The Clarity Stack™: How an About Page Tool Became Something More

I didn’t start out to create the Clarity Stack™, but that’s what happened. Learn more about the story.

Sometimes it’s really hard to pull out of your own head what you’re thinking or need to do. I’ve learned this myself over the years, and that’s why we often hire coaches and consultants to see our blind spots.

I really started working with how I could use AI for pretty much anything last year, and I thought, surely I could make an About Page prompt. About pages are kind of my thing, and I kept refining my About Page Framework where I landed on the 6P framework. 

I didn’t set out to create a clarity tool. I set out to build a prompt that would allow someone to write an about page using my 6P framework. You don’t have to be a great writer—we don’t really write, we assemble. I wanted to help small, scrappy, solo brands assemble an about page.

I offered it in a private business community, and received a message on LinkedIn from a lady I didn’t know very well. 

She gave me some great feedback, saying, 

“I recently launched my business in November, and reading your guide made me wish I had it months ago! It’s so thorough.”

She also said, 

“I like that the about page is broken down into six Ps—it’s easy to digest. I think the guide will be useful for me to find my purpose, promise, and process when speaking with people.”

I was taken back. It made me stop for a minute and reframe the idea of writing an about page as more than just that forgotten page on a website. It’s a brand page—the page that defines the brand at its core.

She wasn’t saying it helped her write an about page. She was saying it helped her refine her promise, purpose, and process—three things from my 6P framework. It clicked that this wasn’t just a copywriting tool for small, scrappy, or solopreneur brands. It was more of a Clarity Engine.

“… from scattered ideas to a cohesive narrative…”  Todd Nilson, Clocktower Advisors:

An effective About page can turn casual visitors into committed members. I recently used Todd E. Jones’s (formerly) Brand Clarity + About Page AI Prompts Pack to overhaul Clocktower Advisors’ messaging, and the results speak for themselves. His six-step framework (Plot, Purpose, Promise, Publicity, Proof, Process) guided me from scattered ideas to a cohesive narrative that reflects my consultancy’s human-centered, data-driven approach.

As a fellow member of the Community Consultants Collective, I know Todd’s professionalism, enthusiasm, and writing chops firsthand. These prompts go beyond mere templates. They guide you to the heart of your story and give you the confidence to share it.

So I began to expand on that. I had this old worksheet called the Core Messaging worksheet, and I pulled that out and ended up making prompts from it. These were the things you had to do before what eventually became the Clarity Stack.

It ended up being a three-part process:

1. A prompt to extract your brand identity—the very core part of your brand
2. A structure to shape your story and positioning, which then allows you to create the about page
3. A final piece that organizes it all into a usable message—a prompt to basically put it all together into an internal branding document

If you’re new to business, need to reframe your brand, are looking for a new direction, or come from the corporate professional world thinking “I need to get started, but I also need to get this stuff down”—this is for you.

Because how can you do an ad? How can you do blog posts or LinkedIn posts? How can you share your message without knowing who you are and what you do? And for whom do you do it? You need these things nailed down, at least as a starting point.

That’s what I’m calling the Clarity Stack™. It’s not a brand archetype quiz, it’s not a total “voice of God”—it’s a simple, structured way to pull your actual voice out of your head and shape it into market resonance.

Get the mess out of your head! You don’t need to invent a persona—you already have the persona. If you’re looking at being a solo brand or a brand that’s at its core run by a very small team or individual, you already have a persona. You just need to figure out what it represents to other people.

So that’s what the Clarity Stack™ does. I’d love for you to give it a try—I have a very introductory offer. Click the link to see more about the Clarity Stack™, and I’d love to get feedback from people who have used it. 

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