Somewhere around 2017, maybe 2018, I built the Website Copy Framework. It was my method for creating website copy — packaged up at the encouragement of a friend named Paul. He was a web designer. He told me he’d actually used my original freebie to put together a consulting package for one of his clients. That was enough for me. So I turned it into a product. Agencies used it to get copy from clients before launching their sites. A coach folded it into her training program. I sold a white label version so people could put their own name on it. Honestly, I sold more copies on Gumroad than I expected. I was pleased. Then late 2022 happened. OpenAI dropped ChatGPT on the world. By early 2023, leads dried up. Not slowly. Overnight. Me and a lot of people I know watched it happen in real time. So I did what I had to do. I started teaching myself AI from scratch. Made prompts. Tested them. Made better ones. And because copy and content is my lane, that’s where I focused. Eventually I knew the Website Copy Framework had to be updated. I added prompts — one for each of the three main pages. I knew what it was though. An add-on. And not a very good one. The prompts were early. Thin. I’ll be honest about that. But I was also starting to see something bigger — the real problem that no prompt pack was going to fix. […]