Video: Three reasons for a stellar About Page

Hi, this is Todd from Copyflight. Today, I want to talk about three reasons why you need a stellar “About Us” page.

We often neglect the “About Us” page, but it’s actually one of the most visited pages on your website. People who visit your site are interested in learning more about you and your business.

Benefits of a Stellar About Us Page

Credibility: People are hesitant to buy from someone they don’t know. A good “About Us” page establishes credibility by showcasing things like testimonials, media features, and information about your team.

Authority: By demonstrating your expertise, your “About Us” page positions you as an authority in your field. Highlighting your value proposition and desired outcomes further strengthens this perception.

Likability: People tend to do business with those they like and trust. Your “About Us” page can showcase the human side of your company, making you more relatable. Include photos of your team, stories about your company culture, or your mission statement.

Beyond the Website

Consider using a stellar “About Us” section on your social media profiles as well. Social media platforms can go down, and you don’t want to lose potential customers who can’t find information about you.

Following up

Maybe you already have an “About Us” page, but you’re not happy with it. Copyflight offers a custom-crafted “About Us” page creation service. Contact Todd through his website, Twitter, or LinkedIn to learn more.

 

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