Copyflight · Legacy Story Framework
Which story bucket is your brand missing?
Seven stories carry a brand. Most people have three or four and can't work out why nothing sticks.
Seven questions. No email, no score out of ten. At the end you get the one bucket that's emptiest, what the gap is costing you, and the next thing to do about it.
Takes about two minutes.
Question 1 of 7
Your emptiest bucket
Do this first
All seven, ranked
Gold is holding. Red is where it's leaking.
Six of these you tell about yourself. The seventh — transformation — belongs to your customer. It's the only one that travels without you in the room, which is why it's worth filling first if it's low.